Opening reception this Thursday at University Art Museum

poster2The Binghamton University Art Museum will open its spring exhibition on Thursday, April 7, 2016. The exhibition, Graphic! Lurid! Sensational! Exploitation and B-Movie Posters is guest curated by Brian Wall, Associate Professor of Cinema and Art History. The exhibition features 35 vintage posters drawn from a collection of over 400 posters that are part of the John McLaughlin Collection in the Special Collections of the Binghamton University Libraries. The opening reception, to be held Thursday, April 7, 5:00-7:00 pm, is free and open to the public. For those unable to attend the opening, they may tune in to WHRW (90.5 FM) during this time to hear interviews, a broadcast of the original War of the Worlds and other cult classics! The exhibition will be on view through Saturday, May 21, 2016.

From the 1920s through to the ’60s, Hollywood film was shadowed by its rude doubles: the exploitation film and the B-movie. The Motion Picture Production Code, popularly known as the Hays Code, comprised a set of moral guidelines developed by the studios themselves to stave off government interference, interference provoked by abundant Hollywood scandals as well as by risqué films. Among other things, the Hays Code prohibited nudity, images of drugs or white slavery, venereal diseases or prostitution or childbirth. For almost 40 years Hollywood regulated itself, but the desire for the forbidden never went away. This desire proved an opportunity for small business, leading to the birth of the exploitation film.

The term derives first from these films’ advertising, which, as many of the posters here attest, sensationalized the forbidden, and exploited representations of drug use and sexuality in order to turn a profit. This was a necessary strategy since none of the films featured stars or anything resembling production values, limitations the exploitation film shared with its studio cousin, the B-movie. But these modes of filmmaking also address the viewer directly, appealing to visual curiosity and a desire to see what has been forbidden or repressed. Here, the repressed deliriously returns, in the form of these graphic and lurid posters. In the exhibition visitors will find posters of cult favorites such as Plan 9 from Outer Space, The Attack of the 50 Ft Woman and The Rocky Horror Picture Show alongside lesser known, yet visually arresting posters for films like Killers from Space, The Astounding She Monster and The Weird Love Makers.

Admission to the museum is free. For directions and museum hours, visit artmuseum.binghamton.edu. To read more about the exhibition, click here.

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