New Course: ARTH 287R (01) Art Inc.

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Distance Learning 4-Credit Winter Session Course

Dec 18, 2017 – January 12, 2018

ARTH 287R (01)

 Art Inc.

Beginning with the corporation itself, in its postwar incarnation, this course examines the ways that artists and designers have intervened within the sphere of corporate culture – either by helping to shape its image through logo design and advertising – or by pushing against it as the case may be, such as Hans Haacke’s critique of Mobil sponsorship at the Museum of Modern Art. We go on to examine what we might call the “postmodern” corporation and the age of digital technologies, questioning how the subversive impulses of Paris in ’68 became folded into a new corporate culture, exemplified in the tendency of advertising to appropriate contemporary art. Or, how artists such as Damien Hirst, Takashi Murakami, and Jeff Koons turned themselves into corporations – the “branded” artist as it were – as well as the Conceptual play with that conceit in groups like Readymades Belong to Everyone. We conclude with a closer look at activist groups like the Yes Men who attempt to subvert that impulse.

Course Fulfills:

Harpur W – Writing Credit

A – Aesthetic Perspective Credit

Gen Ed Credit

Instructor: Wylie Schwartz

Department of Art History

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