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Undergraduate
Undergraduate and Faculty Activities: University Art Museum Study Room Exhibit
The University Art Museum is currently displaying an exhibit demonstrating a range of nineteenth-century photographic formats and processes from the daguerreotype and the calotype paper process to the collodion wet-plate glass negative, the stereograph and the photogravure. The exhibit is in the Kenneth C. Lindsay Study Room and was organized in conjunction with ARTH 280, Distinguished Professor John Tagg’s course on “Histories of Photography.” The exhibit will be open for two weeks. A study guide is available in the exhibit.
Visual Journey: Art in Montenegro
Final presentations of the student artwork from the Visual Journal study abroad program “Art in Montenegro” will take place on Tuesday, September 19 at 5 pm in the Binghamton University Art Museum. This event is free and open to all.
Undergraduate and Faculty Activities: Pam Smart at DiRT
This Friday, Pam Smart will take part in the Dickinson Research Team’s Research Rap series, in which faculty from across the campus discuss their scholarly work and research methods with students. Click here for more information on DiRT and its programs.
Undergraduate Activities: UAHA general interest meeting today
New Fall Course: ARTH 284H-1917: Art of the Red Century
Summer Session Course: “Art and Corporate Culture: From Fluxus to the Yes Men”
Instructor: Wylie Schwartz wschwar1@binghamton.edu
Binghamton University Department of Art History
Distance Learning Summer Session Course July 10 – August 11, 2017
This course explores the relationship between contemporary art and corporate culture. We begin with the corporation itself, in its postwar incarnation, as we examine the ways corporations have mobilized art and design, as well as the artists and designers whose work helped shape these emerging fields. From here, we consider Conceptual art as operating in terms of what Benjamin Buchloh referred to as an “aesthetics of administration.” We go on to examine several case studies of artists and artist groups whose artistic practices specifically intervened within the sphere of corporate culture, whether as a form of institutional critique, such as Hans Haacke’s critique of Mobil sponsorship at the Museum of Modern Art, or the protests against BP sponsorship of British cultural institutions, or, as a form of collaboration, as in the case of the Artist Placement Group (APG) in postwar England. From there, we pivot to what we might call the “postmodern” corporation and the age of digital technologies, questioning how the subversive impulses of Paris in ’68 became folded into a new corporate culture, exemplified in the tendency of advertising to appropriate contemporary art, such as the case of Honda’s “Cog” commercial mimicking Fischli and Weiss’s “Lauf der Dinge.” We go on to examine how artists such as Damien Hirst, Takashi Murakami, and Jeff Koons turned themselves into corporations — the “branded” artist as it were, as well as the Conceptual play with that conceit in groups like Readymades Belong to Everyone. The course will conclude with a closer look at artistic practices that attempt to subvert that impulse by the Yes Men and other activist groups.
